That inner monologue?
You are not alone.
The Build:
I'm Christine Russo, building my third media company using the learnings from each time. This is my build. You have yours. And I've decided to share my feelings along the way because maybe you feel that way too. And it's cool to not feel alone. And I'll share how I deal with it. Maybe that helps you too. I share thoughts inside my head which range from neurotic to confident to second guessing myself.
If you are building anything: a company, your personal brand, your career, a non-profit then I hope these thoughts inside MY head connect with thoughts inside YOURS.
We speak our fears to overcome them. And for strength. And for community.
Recent Issues
A peek inside the last few weeks
Oct 11, 2026 - This week: The Answer
I was asked: How Can I Help You. It caught me waaaayyyy off guard. So many thoughts were inside my head: Wait, do i LOOK like I need help? Do i look like im flailing or, worse, failing? And then the ego kicked in….I am the helpER not the helpED.
Oct 4, 2026 - This week: Say Less?
Have you ever been woken up in the middle of the night by a sinking feeling that you said too much? Maybe it was at a work cocktail party, after a large meeting, or even in a social setting. Yeah, I have, many times.
Sep 27, 2026 - This week: Relevance
Feeling left out or not recognized. We say it may not matter, but if others around you are getting recognition, and you are not, that feeling sucks.
The full issue lands in your inbox every week.
Get the next one
Thoughts Inside YOUR Head
Want to discuss? Or join a room full of people who probably have the same concerns?
And I'll email you back, meet you for coffee, or invite you to our dinners.